Welcome to this article of the 4 best eCommerce platforms for eCommerce business development. In this digital era, business is changing. E-commerce is the new method of running a business. Without having an online presence, no business can flourish these days. E-commerce helps your business in many ways. It increases sales and at the same time lowers your establishment cost. E-commerce also builds the brand image for your business. Finally, it is the best way to showcase all of your products or services in one place.
It is also a great way to get feedback and inform your consumers about your product in an easy but effective way. But how do you build an e-commerce website? You can make it by hiring some developers, but that is a long process, and there is a lack of security. This process costs lots of money too. That’s why e-commerce software is so popular these days. In the article, we will speak about some top e-commerce software.
What Is An E-Commerce Software?
E-commerce software has to manage all the processes of an online shop. It helps owners manage inventory, add or remove products, manage categories, and receive and track orders. The software is also responsible for taking payments, compute taxes, manage shipping charges, etc. Some websites have B2B modules inside their business. E-commerce software also handles that process.
An online shopping platform consists of many intricate components and processes. An e-commerce software completes all the operations smoothly with an easy-to-use interface. E-commerce platforms also can integrate with other platforms like CRM, CMS, ERP. This software also can integrate payment gateways, email marketing, accounting software, social media network, etc.
Types of E-commerce Software
There are two types of e-commerce software. The deployment process is different for these two types.
- On-premise: Here, the software is hosted on a local server or computer and managed on-site by a developer team. The developers are responsible for giving updates, fixing issues, and general troubleshooting. Early on, online sellers went for on-premise solutions as they provided more effective management.
- Software as a Service (Saas) – Saas or hosted solutions are in a way a hands-off solution. Here All the updates, patches, and new releases are done automatically or in a one-click process. These days hosted eCommerce software evolved dramatically. This process allows broad customization and flexibility. Today most SaaS modules fill up all the requirements of the shop owners. Another right SaaS is that this is a fast process. Using any SaaS based software, anyone can launch an e-commerce website within a short time. And SaaS-based software comes at affordable prices.
What Does E-Commerce Software Do?
E-commerce software is responsible for most of the essential tasks relevant to running your business. The software often integrates with other applications and services to help you do other things from the system. E-commerce software has robust features and functionality and excellent integration ability. A standard e-commerce software can do the following:
Customer and Order Management: The primary purpose of an e-commerce website is to sell products. Therefore, helping the user compare and select products, add products to Cart, send them to the checkout page, and ensure delivery is the most critical e-commerce software function. E-commerce software manages orders, check order status, and makes quick changes if required. E-commerce websites handle the payment procedure. It can be done by the software itself or with the help of a third-party tool. It also keeps the record of transactions, customer information, billing, and invoicing. The software also provides necessary accounting reports for the business.
Manage Products and Inventory: Keeping records of your products is the most important thing for a business. E-commerce websites keep records of every product. You can set SKUs for your product, store them with their proper size, color, and other variants. With e-commerce software, all of your products will get organized. The software also notifies you when a product quantity is low. You can even notice which product is selling fast and needs to get replenished.
SEO Optimized: Every e-commerce platform comes with a built-in Search engine optimization tool. That permits stores to rank higher in the search engine rank. There’re many parameters for SEO. E-commerce software fulfills all the needs.
Shipping and Taxation: E-commerce software handles the shipping charge for the location and taxation. It automatically sends emails and mobile messages to the customers.
Happy Customers: The purpose of an online store is to help customers find the product quickly and efficiently. The hosted solution delivers 100% uptime and professional yet straightforward website management. That allows customers to navigate the site easily and find the desired product. That gives customers the best online shopping experience.
4 Best eCommerce Platforms
There are lots of best e-commerce platforms in the market. Choosing one is not an easy task. So, we have created a list to assist you in finding the perfect solution for you.
Have you heard about WordPress? I bet you heard, but if you don’t, then let me introduce WordPress. WordPress is the CMS that powers more than 30% of the website on the internet. WordPress is an open-source platform. You can build any website using WordPress, from a blog to a full e-commerce website. WooCommerce is a plugin of WordPress that turns your WordPress website into a highly functional online store.
WooCommerce is the leading e-commerce software right now. 26% of the online store gets built on WooCommerce, 22% of the market share(2019). WooCommerce powers around 3.9 Million online stores.
WordPress and WooCommerce are both free. Therefore small shop owners always prefer WooCommerce ahead of other solutions.
- 100% customizable. You can have designed every page just as you want.
- More than 1300 themes are available.
- It works fine on free themes.
- Flexible. You can sell physical, virtual, downloadable products. You also can sell affiliate products.
- SEO friendly. WordPress is the king of SEO performance. Hence your store will be SEO friendly right from the beginning.
- It has plenty of marketing options and third-party tool integration.
- Big Community.
- Easy to use and maintain.
- Dedicated dashboard for the plugin.
- Troubleshooting can be tiresome work.
- You will not get direct support for the free version.
- For additional functionality, you will have to purchase extensions.
- You should update the GUI.
- Module base pricing.
Shopify is the leading e-commerce software with over 1,228,023 live online stores. With Shopify, it is effortless to launch and manage an online store. It also helps store owners in crucial aspects like opening additional channels (e.g., Amazon, eBay, or Facebook). It also offers customer support tools like live chat and a ticketing system. You do not have to face any technical hassle with Shopify.
Shopify is the best way to plan to dropship or rely on Facebook Ads, Instagram marketing. It is effortless to set up a store with Shopify and its drag and drop interface. Any not techy person can build his store in a few minutes with Shopify. They have Shopify POS for a physical store, and complex stores also can use it. They also have 3000 apps to enhance the functionality of the site.
Shopify has just ten free themes and awful SEO performance. That’s a big downside to this software.
- Very easy to use. Anyone can build a shop using this tool with just a few clicks. They also provide excellent documentation.
- Lightning-fast loading time. Shopify sites load faster than any other e-commerce website software.
- Flexible to use. You can access the code and edit it.
- Scalable for small to large businesses.
- It has tons of free and paid apps to enhance the functionality of the store.
- One-click selling.
- Multi-channel selling.
- Excellent customer service.
- Bad URL structure. They use subcategories such as /pages/ or /blog/news.
- It has a lousy SEO ranking in several studies.
- Can not customize the checkout process.
- It has limited Multilingual functionality.
- It adds transaction fees to the payment process.
- Bad for content marketing.
|Basic||Shopify ||Advanced Shopify||Shopify Plus|
|Can sell unlimited products. 2% transaction fees if you do not use Shopify payment||With abandoned cart recovery and gift cards|
1% transaction fees if you do not use Shopify payment
|Advanced reports. .5% transaction fees if you do not use Shopify payment.||For high volume business.|
Magneto builds more than 170,000 websites. Along with Shopify and WooCommerce, it is one of the most extensive e-commerce software. Large brands like Nike, Ford, Olympus, Cocacola, and Liverpool FC have their trust in Magento. No surprise that tech giant Adobe purchased Magento for 1.8 billion dollars in 2018.
What is the best part of Magento? It’s FREE. Magento is an open-source platform. It means you can customize the code and build an e-commerce website just as you want. As it is an open-source platform, you will need some technical knowledge to create a complete store with Magento. But don’t worry. Magento has one of the largest software communities. You can hire an agency or freelancer to complete the website for you.
Magento is highly customizable, and it has thousands of extensions. You can add discounts, recurring payments in Magento. You can grind SEO, adjust content per user, membership subscriptions, unlimited products, and more.
For enterprise solutions, Magento also has a paid version with robust functionality and exciting features.
- It is flexible. As Magento is an open-source platform, you can modify the code as you desire. You also can integrate third-party tools with Magento.
- Many functionalities that other software don’t have. Magento can manage multiple stores and support multiple locations, multiple languages, multiple pricing, and various currencies.
- You can set different prices for a particular product. For example, you can set a different price for your staff and a different price for VIPs.
- Large community to support.
- Many free and paid extensions to add more functionality.
- You can add up to 500k products and complete thousands of transactions in an hour.
- Strong SEO.
- One-click selling
- It’s FREE!
- The slow loading time of the website is Magento’s most significant disadvantage.
- Magento themes are expensive.
- Expensive developer charge. Magento developers charge around $25/hour.
- Though Magento has a big community, the support is not up to the mark. The official forum gets not monitored as it should be. You will find much spam there.
- Require a high performing server and ample memory to run smoothly.
- Very Expansive enterprise plan.
- Magento Community Edition
- Magento Enterprise Edition
BigCommerce is at the top of our list. About 80,000 stores get powered by BigCommerce and have generated sales of more than $17 Billion. That is a perfect choice for large retail brands or businesses with high-volume products. It has a robust search engine, which is ideal for large retail brands. That is also suitable for a small store owner. If you have a physical store and want to go online for more sales, you can select this platform.
BigCommerce has a straightforward and user-friendly interface. You do not have to be a techy person to customize your store. The software is built in a fashion so that non-techy people use it conveniently. But if you know HTML and CSS, you can change the website’s look and structure.
There are many advanced and buyer-centric BigCommerce themes. But very few of them are free. There are seven free themes. BigCommerce has a big community of developers to help you. They also have a very professional customer support system. The price starts from $29.95/month. You will get checkout codes, gift cards, unlimited bandwidth, and professional reporting from the starting price.
- Flexible and scalable. BigCommerce will scale with your products as your project grows.
- Multi-channel selling
- Adding product variants is more comfortable than other competitor software solutions.
- No transaction fees. Suitable for stores with lots of transactions.
- Top SEO capabilities.
- Attractive themes.
- It has an abandoned cart feature.
- The issue with site speed.
- Expensive for high volume stores.
- Automatic update if the annual sales limit exceeds.
- Not the very flexible content editor. Bad for content marketing.
- No built-in multilingual facility.
|For simple store without advanced e-commerce feature||With abandoned cart option||Custom SSL and advanced product filtering||Dedicated account manager and unlimited API calls.|
Related Article – How to Start eCommerce Service | 6 Best Steps For Entrepreneur.